Bio
“To me, business isn’t about wearing suits or pleasing stockholders. It’s about being true to yourself, your ideas, and focusing on the essentials.”
— Sir. Richard Branson
Team
Dan Stroehlein is the founder and creative director of North Forest Media, a design and branding studio based in the Finger Lakes of New York. With a background that bridges hospitality, retail, and digital marketing, Dan specializes in crafting websites and visual identities that tell a story — blending aesthetic design with strategic functionality. His work spans boutique lodging, lifestyle retail, and professional service brands, including The Hideaway at North Forest FLX, Nest in the Village, and Rose & Clover Salon and Spa. Dan approaches every project with a balance of creativity and strategy, helping businesses build a cohesive online presence that connects authentically with their audience and drives results.